AppOnBoard powers Google Play’s ‘try now’ button with playable demos

AppOnboard and Google are collaborating to bring playable demos directly into the Google Play store with a “try now” button. That button is prominently displayed right next to the purchase or download button, bringing us one step closer to instantly playable games.

AppOnBoard created a platform for playable demos and games that let people experience an app before choosing to download it from an app store. Google took notice and began working with AppOnBoard to use the platform to power a new feature called Google Play Instant Apps. Both companies hope it will improve the discovery and stickiness of apps, reduce the friction associated with trying out a game, and counteract the growing ineffectiveness of mobile advertising.