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Appnext releases its self-serve mobile advertising platform with cost controls

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Appnext is releasing its self-serve advertising platform that makes it easier for mobile app and game developers to reach the right customers at the lowest costs. Most app and game makers have a big problem: getting their games noticed without over-paying for advertisements. Appnext is trying to address that.

The platform offers cost-per-install (CPI) bidding, allowing app advertisers to place direct bids on specific publisher sources. That means that you can target a user with an ad in an automated fashion and do it with both low costs and transparency in mind, said Elad Natanson, founder of Tel Aviv-based Appnext, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.