Microsoft's Sarah Bond.

Apple’s plan for EU market regulations draw criticism from Microsoft Xbox president

Sarah Bond, Microsoft’s Xbox president, criticized Apple for taking a “step in the wrong direction” by coming up with controversial plans for compliance with European Union’s regulations.

Epic Games CEO Tim Sweeney and Spotify CEO Daniel Ek have already criticized Apple for its stance. Sweeney said it was an example of “malicious compliance” with the EU’s regulations, while Ek said it represented a “new low” for Apple.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.