Apple will address kids’ iPhone addiction with enhanced iOS parental controls

Apple has a response of sorts to activist shareholders concerned about kids’ addiction to iPhones: Enhanced parental controls are coming to iOS.

Ahead of Apple’s annual shareholder meeting next month, Jana Partners and the California State Teachers’ Retirement System (CalSTRS) asked Apple this week for new software to let parents limit kids’ iPhone use, and to conduct a study on the effects of excessive phone use on mental health. With roughly $2 billion in Apple stock, Jana and CalSTRS were able to get Apple’s attention, leading the company to issue a statement reproduced in full below.