Apple One isn’t the iCloud and media services bundle most users want

I can’t recall whether it was a parent or teacher who taught me this lesson at a young age, but there’s a fundamental difference between hearing and listening. Hearing is passive — what the ear does naturally to take in sound — while listening involves processing and thinking about the meaning of sounds and then ideally using that information to make good decisions.

Apple heard millions of people ask for bundled services. But it’s clear from yesterday’s announcement of Apple One that the company wasn’t actually listening to what most users wanted from a bundle.