App Annie: Pokémon Go makes $10 million every day without cannibalizing other games

The Pokémon Company has evolved the mobile gaming economy.

Pokémon Go, the Google Maps location game where players catch pocket monsters by walking around the real world, is making $10 million in revenues daily from iOS and Google Play worldwide, according to intelligence firm App Annie. Analyst Sameer Singh, who tracks the App Store and Google Play, called this an “unprecedented success” in the $36.9 billion mobile gaming industry. For reference, Puzzle & Dragons — a highly successful puzzle game in Japan — shocked the industry by generating $3.75 million every day in 2013. And Supercell, the developer of Clash of Clans and Boom Beach, made around $6.3 million every day last year from all three of its games combined. Singh also pointed out that Pikachu isn’t stealing away that market from other apps. Instead, it is bringing in new spending that never existed before.