Anzu is teaming up with Roblox creators to develop in-game advertising on the Roblox gaming platform.
Anzu said that its dynamic in-game ad solution is now available to creators of games and other experiences on the Roblox platform. With this solution, Anzu hopes to open significant new revenue streams for Roblox creators, who often get billions of plays for their games in the Roblox world, which draws more than 43 million daily active players who come to the platform’s immersive user-generated 3D worlds.
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