Anzu's in-game ad tech is now available on Roblox.

Anzu teams up with Roblox creators for in-game ads

Anzu is teaming up with Roblox creators to develop in-game advertising on the Roblox gaming platform.

Anzu said that its dynamic in-game ad solution is now available to creators of games and other experiences on the Roblox platform. With this solution, Anzu hopes to open significant new revenue streams for Roblox creators, who often get billions of plays for their games in the Roblox world, which draws more than 43 million daily active players who come to the platform’s immersive user-generated 3D worlds.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.