Another day, another billion-dollar Blizzard franchise

Blizzard Entertainment had a lot of buzz about its newest game leading up to its European event at the Porte de Versailles event center in Paris. And fans weren’t disappointed with the announcement of its new Diablo III computer game.

That might make a lot of others snore. But with the pending merger of Activision and Vivendi Games (of which Blizzard is a division) about to close, the unveiling of another chapter in another huge franchise shows yet again that Blizzard is the powerhouse of video games.

The company told fans it would ship the game “when it’s ready” and only described the art style of the upcoming game.  As usual, it’s taking forever to get the game done. Blizzard has a team of 50 to 55 people working on it and it has been in production for about four years. That’s the norm for Blizzard, which relentlessly iterates on its games until it feels they’re just right. You can’t argue with such perfectionism. The World of Warcraft online multiplayer game has more than 10 million subscribers.

Blizzard’s Diablo III will be a fantasy real-time role-playing game for the PC and the Mac. The game play? You basically crush as many demons from hell as possible. There is only one strategy to compete with a Blizzard game these days: stay out of the way.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.