Animoca Brands acquires Pixelynx

Animoca Brands, a Hong Kong based software developer and operating company, has acquired a majority stake in Pixelynx.

Pixelynx is a music metaverse gaming platform company founded by Joel Zimmerman, Richie Hawtin, and other industry professionals. Zimmerman and Hawtin, appearing respectively as deadmau5 and Plastikman, are famous electronic musicians and DJs. Earlier this year Pixelynx announced their first AR experience, Elynxir, an AR music experience powered by Niantic Lightship.