Rovio's playbook for inclusive game development and marketing.
Rovio's playbook for inclusive game development and marketing.
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Angry Birds maker Rovio unveils guide for inclusive game design

  • Posted byby Dean Takahashi
  • Updated
  • 14 min

Rovio has reached billions of players through games and movies based on its Angry Birds franchise. And now it is taking a stand for inclusivity in game design with its a diversity-focused playbook for the industry so that it can reach even more.

The mobile gaming pioneer unveiled its comprehensive Playbook for Inclusive Game Development and Marketing at its flagship event, RovioCon. This playbook marks a milestone in the gaming industry by sharing the learnings of Rovio’s approach to creating more inclusive games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.