Angry Birds leads to Star Wars, Star Wars leads to toys, toys leads to 30M scans

While Skylanders and Disney Infinity are fighting over interactive-toy dominance on consoles, Angry Birds is finding some success with the model on mobile.

Developer Rovio reported today that Angry Birds Star Wars II has seen players scan in the physics puzzler’s compatible toys over 30 million times. These action figures, known as Telepods, enable players to use their favorite characters on different levels on demand. Rovio, in partnership with Telepods creator Hasbro, released 30 different Angry Birds Star Wars characters as interactive figures that players can collect, which includes evil-themed Imperial Pigs and the good Rebel Birds. This model helps generate more revenue as it has players seeking out the toys in stores as well as potentially making in-app purchases. Activision’s Skylanders has already made more than $2 billion from games and toy sales.