Analyst: Zynga ‘cannot afford to miss out on’ real-money gambling in New Jersey — and it might

Online gambling is legal in the state of New Jersey, but only casino operators in Atlantic City can apply for the appropriate license. That means that online gaming organizations looking to get in on the action have to partner with one of the existing casino’s in the East Coast’s biggest gambling city.

New Jersey gave the Atlantic City casinos until June 30 to submit their online-gaming business plans, and so far 10 of the 12 casinos in the city have disclosed who they are partnering with. Missing from that list is social-gaming giant Zynga, which has made it clear that it wants to move into real-money gaming wherever it can — and has already done so in the U.K.