Analyst predicts Saints Row IV, Madden fueled video game market growth in August

Later this week, The NPD Group will release its August video game report, which will reveal how well the industry did at retail last month. Cowen & Company analyst Doug Creutz is predicting that report will show double-digit percentage growth for the first time in around 30 months.

Creutz is expecting new physical software at retail to see a 18 percent increase year-over-year in the NPD report. As I wrote last month, this likely marks the end of the financially strained console transition.