Analyst: It's 'prudent to assume' that Call of Duty 'has peaked'

Next Tuesday, publisher Activision launches a new Call of Duty game for the 12th year in a row. Call of Duty: Advanced Warfare will likely make the company a lot of money, but one analyst thinks it might not generate as much as previous entries in the series.

Call of Duty: Advanced Warfare’s preorder numbers are still down compared to the last two releases, according to Cowen and Company analyst Doug Creutz. Advanced Warfare is tracking 40 percent behind 2013’s Ghosts and 70 percent behind 2012’s Black Ops II. These numbers are better than in recent weeks, which is likely due to Activision spinning up the marketing for the futuristic military shooter.