An Apple One services bundle is pointless if consumers only save $2-$5

Imagine millions of Apple customers holding out on the services introduced last year — Apple Arcade, News+, and TV+ — not out of lack of interest, but because of recurring monthly prices. Arcade and TV+ each cost $5 per month, while News+ is $10 per month, in addition to the $10 average monthly cost of Apple Music, and iCloud plans ranging up to $10 per month. If you were deterred by those numbers, would saving $1 per bundled service change your mind?

That’s apparently what Apple plans to test on customers this fall. According to a Bloomberg report, Apple will finally debut a long-awaited service bundle under the name Apple One, appeasing Wall Street calls for higher guaranteed quarterly revenue streams. But the “deal,” if you can call it that, will be a meager $1 off each service you bundle, which means purchasing Apple Music with Apple TV+ will cut $2 off their combined monthly price, while a bundle with five Apple services will save you around $5 per month.