Amikaverse is where you can find a wide variety of hair.
Amikaverse is where you can find a wide variety of hair.
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Amikaverse debuts on Roblox for hair care fans

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Amika is a hair care brand that is launching its Amikaverse brand experience on Roblox today.

Ecommerce builder Obsess helped create the Amikaverse along with Brooklyn, New York-based Amika to create a first-of-its-kind experience for a premium U.S.-based hair care brand. This immersive virtual venture aims to foster community engagement and self-expression among its users.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.