Amikaverse debuts on Roblox for hair care fans

Amika is a hair care brand that is launching its Amikaverse brand experience on Roblox today.

Ecommerce builder Obsess helped create the Amikaverse along with Brooklyn, New York-based Amika to create a first-of-its-kind experience for a premium U.S.-based hair care brand. This immersive virtual venture aims to foster community engagement and self-expression among its users.