Roy Taylor, corporate vice president of alliances at AMD, at GamesBeat 2016.
Categories

AMD’s Roy Taylor on how VR will change entertainment

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Roy Taylor works as corporate vice president of alliances at Advanced Micro Devices, a chip maker that creates processors and graphics chips for personal computers. But he cares just as much about software as he does about hardware.

That’s because new virtual reality applications will fuel demand for graphics hardware, such as AMD’s new family of Radeon graphics processing units (GPUs). So Taylor has been busy creating alliances with Hollywood entertainment companies, VR startups, and game companies. He sees VR as the dawn of a new entertainment medium.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.