AMD’s graphics guru describes the march to full graphics immersion with 16K screens

When Advanced Micro Devices created its own stand-alone graphics division, Radeon Technologies Group, and crafted a new brand, Polaris, for its upcoming graphics architecture, it was an admission of sorts. AMD championed the combination of processors and graphics into a single chip, dubbed the accelerated processing unit (APU). But the pendulum swung a little too far in that direction, away from stand-alone graphics. And now it’s Raja Koduri’s job to compensate for that.

I interviewed Koduri at the 2016 International CES, the big tech trade show in Las Vegas last week. He acknowledged that AMD intends to put graphics back in the center. And he said that 2016 will be a very big year for the company as it introduces its advanced FinFET manufacturing technology, which will result in much better performance per watt — or graphics that won’t melt your computer. Koduri believes this technology will help AMD beat rivals such as Nvidia. AMD’s new graphics chips will hit during the middle of 2016, Koduri said.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.