Zhongshan Subor is making a gaming PC and console with AMD chips.

AMD supplies semi-custom chip for Chinese gaming PC and console

Advanced Micro Devices said it will supply a semi-custom chip for Zhongshan Subor, a Chinese company that will make both a gaming PC and a game console for the Chinese market.

Jack Huynh, corporate vice president and general manager of AMD’s semi-custom business, said in a post that AMD will make a system-on-chip that combines the processing power of its Ryzen microprocessors with Radeon graphics in a single chip. That semi-custom chip will be the brains of the new PC and console.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.