Chasing the Crown is a new show on the Crown Channel.
Chasing the Crown is a new show on the Crown Channel.
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Twitch Prime’s Crown Channel mixes gaming, pop culture, and fan interaction

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Twitch’s Prime program today announced the launch of the Crown Channel, a new entertainment destination that combines gaming, pop culture, and real-time audience engagement with fans through Twitch interactivity.

The Crown Channel is creating original live entertainment, such as the unscripted competition series Chasing the Crown: Dreamers to Streamers (premiering June 25). Twitch continues to grow its viewership during the pandemic, even as Microsoft announced on Monday that it would shutter its rival Mixer livestreaming platform on July 22.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.