Amazon Game Studios launches new survival-horror game Lost Within on Fire and iOS devices

Amazon finally shows what it has been working on with the developer of Prey.

Lost Within is the newest IP from Amazon Game Studios, available now for Amazon’s Fire tablet and phone as well as iOS devices. This game was created in cooperation with Human Head Studios, the developer of first-person shooter Prey and the latest in a line of notable game studio acquisitions for the company. The launch of this new property on its own platform is just another step for the world’s largest online store to become a major player in the video game industry, a market which game investment bank Digi-Capital says is expected to hit $100 billion by 2017.