Riot Games' LCS event for League of Legends finals.
Riot Games' LCS event for League of Legends finals.
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Alienware will sponsor Riot Games’ League of Legends global esports events

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Dell’s Alienware gaming hardware division has agreed to become a multi-year sponsor and partner with Riot Games and its League of Legends global esports events.

The companies made the announcement at CES 2019, the big tech trade show in Las Vegas this week. The deal is a big one for Riot Games, helping to establish a stronger financial footing for its league, which is perhaps the biggest esports franchise in the world. It follows on Riot Games’ earlier announcement of a global sponsorship with Mastercard. Esports total viewership (both enthusiasts and occasional viewers) is expected to grow from 335 million in 2017 to 557 million in 2021, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.