Forza Motorsport 7 is the flagship game for the debut of the Xbox One X.
Categories

Albert Penello: Microsoft’s best pitch for the Xbox One X

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

If the Xbox One X turns out to be a popular holiday purchase this fall, you might credit a lady bug. The console costs $499, and it delivers 4K HDR visuals for games such as the racing title Forza Motorsport 7.

Microsoft’s team created an interactive demo with a set of lady bugs that show the difference between what the imagery looks like on a big screen TV with the 4K turned on, and how it looks fuzzy and less detailed when the 4K is turned off. Microsoft bills the Xbox One X as the world’s most powerful console.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.