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Afterverse’s holiday update aims to double its monthly users again

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Afterverse, the virtual world platform for social games for all ages, is launching its fourth annual holiday season update. That’s no big deal by itself, as many games run live operations updates for the holidays.

But São Paulo, Brazil-based Afterverse, a division of Movile, usually sees a doubling in the number of daily active users during the holiday event, and an 180% increase in revenue for the event period, said Karina Dauch, head of growth at Afterverse, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.