You can reach a huge audience of young gamers on mobile to sell them things, but one developer is using its iOS and Android game to address some of the problems young people face.
High School Story from developer Pixelberry Studios is introducing new quests to tackle body-image issues and eating disorders. The developer plans to provide information on the topic by telling an in-game story with characters who are dealing with these issues. To help players who may themselves suffer from these problems, Pixelberry is working with the National Eating Disorder Association to connect players with counselors, should they want help. The developer did the same thing for cyberbullying, and the company ended up pairing hundreds of players who had questions about online harassment or were dealing with suicidal thoughts with experts at the nonprofit group Cybersmile.

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