AEW.

AEW: Fight Forever trademark shows wrestling game’s likely name

The wrestling company AEW is working on a game with Yuke’s, which was in charge on WWE’s games from 2000 to 2018. Now, a trademark filing has outed Fight Forever as the likely name for the AEW game.

Spotted by Wrestling Observer, the trademark is for, “Downloadable game software; Downloadable computer game software; Downloadable electronic game software; Downloadable interactive game software; Video game discs; Downloadable video game programs; Downloadable video game software; Recorded video game programs; Recorded video game software.”

“Fight forever” is a chant wrestling fans will shout during matches that they’re especially enjoying. I think that it’s a great name for a fighting game, as it taps into pro wrestling culture and has that alliteration that I oh so crave.

The AEW game does not have a release date. When it does come out, it can serve as an alternative to WWE’s games with 2K. When WWE 2K20, the first without Yuke’s as a developer, launched in 2019, it was a disaster. 2K took a year off, and WWE 2K22 came out earlier this month to a better reception.

Still, many are craving something different. And while AEW doesn’t have an many eyes as WWE, its premier show — AEW: Dynamite on TBS on Wednesdays — often attracts around 1 million viewers. It has an audience that could show up for the game.

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.