Advance Publications acquires stake in esports and games analytics firm Newzoo

Posted byby Dean Takahashi
October 10, 2018
Updated June 18, 2025
2 min

Esports and games have become a big business, and Newzoo tracks both. So it’s only fitting that the marker research firm has drawn its own investment interest. The Amsterdam company is announcing today that Advance Publications has acquired a majority stake in Newzoo.

As part of the agreement, Advance Publications will make a significant capital investment to accelerate Newzoo’s growth as the global leader in games and esports analytics. Financial terms were not disclosed.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.