Advance Publications acquires stake in esports and games analytics firm Newzoo

Esports and games have become a big business, and Newzoo tracks both. So it’s only fitting that the marker research firm has drawn its own investment interest. The Amsterdam company is announcing today that Advance Publications has acquired a majority stake in Newzoo.

As part of the agreement, Advance Publications will make a significant capital investment to accelerate Newzoo’s growth as the global leader in games and esports analytics. Financial terms were not disclosed.