Adjust's Unbotify can distinguish between bots and humans.
Adjust's Unbotify can distinguish between bots and humans.
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Adjust’s Unbotify fraud prevention distinguishes between humans and bots in mobile apps

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Adjust‘s newly acquired Unbotify division has launched fraud prevention that distinguishes between humans and bots in mobile apps. The aim is to put an end to in-app bot attacks that cost mobile advertisers and app makers huge amounts of money and loss of reputation.

San Francisco- and Berlin-based Adjust, a mobile measurement and anti-fraud company, recently acquired Unbotify to deal with this problem. (Adjust will be talking about this at our GamesBeat Summit 2019 event on April 23-24 in Los Angeles.)

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.