Hypercasual games are on the rise in 2020.
Hypercasual games are on the rise in 2020.
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Adjust and Unity: Hypercasual mobile games grew 72% in March

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Hypercasual games, or mobile titles folks can play in a minute or less, grew 72% in the quarter ended March 31 as players turned to mobile games as a salve for the pandemic, according to a report from mobile measurement firm Adjust and game engine maker Unity Technologies.

That is just one of the ways that gaming has benefited from the shutdown of everything except online entertainment. People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020, the report said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.