Activision’s Bobby Kotick, EA’s Andrew Wilson make Adweek’s top 100 leaders in media

EA’s and Activison’s bosses make the list.

Adweek’s 100 most influential leaders in marketing, media, and tech has a few notable gaming execs interspersed among the usual suspects — Activision CEO Bobby Kotick is at 27, and EA’s Andrew Wilson is at 58. The publication looked at company value, revenue, reach, and partnerships to generate these rankings to create its inaugural list — and it shows just how important gaming is when it comes to how consumers — and marketers and ad buyers — spend their dollars.