Activision shows off animation and art direction for Call of Duty: Advanced Warfare

Activision released a new video today on the tech and artistry behind the making of Call of Duty: Advanced Warfare, which debuts on Nov. 4. The next-generation console and PC game will have an advanced, realistic look and feel that is intended to immerse players in a futuristic world.

Call of Duty comes out every year, and 2014’s edition is set in 2054, when soldiers employ high-tech weapons and exoskeletons that enable them to jump to the top of buildings. And every year, the development teams try to outdo themselves so that the audience — which is measured in the billions in terms of money spent — keeps on coming back. This year’s tech for the next-generation machines uses a new performance capture technology.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.