Bungie's collaborative shooter Destiny in action.
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Activision says sci-fi shooter Destiny is on track to become next $1B video game franchise

Bungie’s upcoming Destiny sci-fi video game is on track to become Activision Blizzard’s next $1 billion franchise, said chief executive Bobby Kotick said today in an analyst conference call.

Kotick said that preorders for Destiny show that it could be one of the biggest launches of all time. The sci-fi shooter is due to arrive on a number of platforms Sept. 9. The statements show — and reinforce — that Activision Blizzard is all about betting big on blockbuster video games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.