Activision, Playtika and Jam City explore innovative growth strategies for today’s mobile games

Over the last 15 years, mobile gaming has become a growth engine, driving huge gains in audience and revenue. At GamesBeat Summit 2023, leaders from Activision, Playtika and Jam City joined forces to talk about how — and why — the landscape continues to evolve. The rise of triple-A titles on mobile, new marketing challenges as data privacy laws change, and increasingly high consumer expectations are forces to be reckoned with — how can mobile developers prepare now to future-proof their strategy for the next decade?

Here are some of the highlights of the discussion presented by Facebook Gaming — for more, don’t miss the full panel here.