Call of Duty: Advanced Warfare
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Activision chief on the three things that will make Call of Duty different this year

Activision chief executive Eric Hirshberg is, of course, confident that his company is producing the best Call of Duty video game ever for launch on Nov. 4.

Asked what differentiates Call of Duty: Advanced Warfare from the others in an analyst conference call on first quarter earnings, Hirshberg said that the game is the first one releasing from Activision’s Sledgehammer Games studio and the first to benefit from a three-year development cycle.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.