A new pool of players is changing UA

This article is part of a Gaming Insights series paid for by Facebook.

When it comes to games app advertising, the key to continued growth is user acquisition and audience expansion. But with such a vast and diverse audience, it can be tricky to know where to begin. Many games advertisers also face the challenge of finding new players among an already over-saturated market. Similarly, creative approaches might not be varied enough to motivate someone to download your game, while changes and disruptions within the advertising landscape can make personalization more difficult.