Beware the dark: H1Z1 players switch off when night falls on the zombie apocalypse

H1Z1 is a game about scares, but when night falls, its players switch off.

The massively multiplayer online zombie game has a realistic day-and-night cycle, but developer Daybreak Game Company — formerly known as Sony Online Entertainment — crunched some data and found a much higher percentage of players log out when it gets dark. Company president John Smedley took to Reddit to find out why they’re leaving, saying, “Personally I love the night, but data is data and it’s you — our players — doing the logging out when it gets dark. You are literally voting with your feet on this issue.”