2015 will be about zombie hunting for the entire app ecosystem

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The app market has become bloated with loads of unnoticed, unused, and undiscoverable apps. As of July 2014, according to Statista, there were 1.3 million apps in the Google Play Store and 1.2 in iTunes. The pace at which smartphone users are downloading apps is also accelerating, with Gartner predicting that in 2015, 180 billion apps will be downloaded. With about 2 billion active smart phone users globally, this works out to a ratio of roughly 90 apps per phone.