If PC developers need any more evidence that they can’t ignore the Chinese market, they should look at what’s happened with Guild Wars 2.
The massively multiplayer online role-playing game debuted in China on May 15, and it has already gone on to reach 3.8 million copies in sales in China alone. That doubles Guild Wars 2’s sales in the rest of world, where developer NCSoft confirmed the game had sold 3.5 million copies as of August. This success reveals the massive audience in China for online PC games in a market that generated $13 billion in 2013, and it also shows that the audience in that Asian nation is willing to pay an upfront price, not just microtransactions in a free-to-play game.
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