Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 6: Alliances

Since launching Marvel Puzzle Quest in October, the team at Demiurge remained focused on iterating on our existing feature sets. We took this approach because our existing systems weren’t functioning at their full potential. Teams developing free to play games should always feel that there are too many awesome ways to improve their retention and monetization. If you’re out of great ideas for how to improve your key metrics, that is cause for concern.

We ship new versions of the game about every two weeks, which is about as fast as Apple gets them through certification. We are big believers in “small batch” development, but that philosophy is at odds with adding major features to the game. In this part, we’re going to diverge from the focus on monetization optimization to discuss how and why we added Alliances to Marvel Puzzle Quest.