Mobile publisher finds its gamers are older, make more than $50K, and play while watching TV

Gamers live in their parents’ basement and are covered in Cheetos, but they also live in the master bedroom and like to play while watching NCIS.

Mobile publisher Tapjoy, which has a network of over 450 million consumers, recently ran a survey to learn more about its audience. The company found that 71 percent are older than 25, that they play games for at least three hours a week on average, and that 65 percent do not consider themselves “gamers.” The non-scientific study also found that they have an average household income of over $50,000 and that half enjoy playing while the TV is on. The data potentially suggests that older and affluent people make up a significant portion of the audience spending $16 billion on mobile games.