Zynga gives Words With Friends a mobile makeover

Zynga is unveiling a new version of Words With Friends for mobile users. The effort is part of a strategy to win back consumers on mobile and make sure that competitors don’t eat away at one of its biggest audiences for a social game.

Zynga’s Words With Friends team has been toiling on the redesign under direction of new chief executive Don Mattrick (see our interview) and new chief operating officer Clive Downie. The developer wants to win back market share in mobile titles and keep competitors at bay. Hence, Zynga is OK with doing a major update on one of the world’s most successful game franchises.