Xbox One versus Xbox 360: How Microsoft nimbly pivoted to execute a successful launch

Microsoft has the most expensive gaming console on the market. It includes a camera that not everybody wants. And the company executives fumbled the message early on. But none of that has stopped the Xbox One from selling extremely well.

The latest Microsoft console is in a heated race with the PlayStation 4. Sony has the early lead, but that’s not due to a lack of competition from the Xbox One. Gamers are happily dropping $500 to have a chance to play games like Dead Rising 3, Forza 5, and the upcoming Titanfall mech shooter.