Kontagent and PlayHaven combined.
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Monetization meets analytics as PlayHaven merges with Kontagent

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

In a sign of consolidation for the middlemen of the game business, mobile monetization firm PlayHaven is merging today with analytics firm Kontagent.

Analytics and mobile monetization have become crowded markets in the past year. So companies like PlayHaven and Kontagent are pulling together to get more scale and to become one-stop shops for their developers. Analytics alone has become a commodity, and companies like Flurry and Playnomics are moving into markets that take the analytics and do something with it.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.