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A great app or game is required, but not sufficient, for success in mobile marketing

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Michael Dawson is the vice president of business development at Pocket Gems.

Very few of the 1.7 million apps and games on the Apple iTunes App Store and Google Play are truly successful. We believe that’s because few companies know how to marry great product and great marketing savvy. Let’s be clear: You need a high quality app, and nothing less. But a great game alone usually doesn’t suffice.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.