Nintendo plays its holiday ace card: A 2DS bundled with Pokémon X or Y

Hollywood & Games returns to Los Angeles on December 10, bringing together 250+ executives, founders, investors and decision-makers at the Grammy Museum's Clive Davis Theater. Explore the business of entertainment's biggest partnership through independent, journalist-led conversations on IP, investment, storytelling and new opportunities across gaming and Hollywood. Space is limited. Secure your seat today.

Nintendo is teaming up with Target and Toys ‘R’ Us to deliver a December surprise.

The publisher revealed that it will unleash a new 2DS bundle that will include either Pokémon X or Pokémon Y. Toys ‘R’ Us and Target will begin selling the system-and-game combo Friday for $150. That’s only $20 more than the 2DS on its own, which typically retails for $130. Pokémon X and Y are $40 games, which means this bundle will save gamers (and holiday-shopping parents of gamers) $20 compared to purchasing the system and game separately.

Target will carry a red 2DS preloaded with Pokémon X, while Toys ‘R’ Us will have the blue 2DS preloaded with Pokémon Y.

The 2DS is a 2D-only version of Nintendo’s popular 3DS handheld. Nintendo designed the device with younger kids in mind. The 3D-capable 3DS systems came with a warning that children under 8 should limit their playtime due to the unknown effects that the 3D could have on their eyesight. The 2DS doesn’t need that disclaimer.

Nintendo’s 2DS also doesn’t come with a hinge, which also makes it more sturdy for destruction-prone children.

Now, by bundling the handheld with one of the most popular game among children, the 2DS should have a strong holiday season.

Reblog this post [with Zemanta]