A screenshot from Call of Duty: Ghosts.
Categories

Activision ratchets up Call of Duty: Ghosts advertising to fight off competitors

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Does it feel like you’re seeing a bunch of new Call of Duty advertisements these days?

It’s not your imagination. Call of Duty: Ghosts launches on Tuesday amid some of its most serious competition in a while. Electronic Arts launched its Battlefield 4 first-person shooter last week to generally better reviews than critics have given the series in the past. The game has an average score of 86 out of 100 on review-aggregator Metacritic.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.