Ads account for up to 30 percent of social-game revenue (exclusive)

Monetization network Appnext has found that 10 to 30 percent of revenues for social titles are coming from in-game advertising. That means advertising in social games is no longer something that developers can forget about or ignore.

Tel Aviv, Israel-based Appnext provides a vehicle for in-game advertising via its own ad network. Historically, ads have been a small part of social titles. When Zynga first began reporting its revenues in late 2011, ads were less than 10 percent of the social-gaming company’s revenue. The growth of ad revenue is important across the whole industry, particularly as some platforms are losing their audiences to mobile releases.