Will Wright, head of Syntertainment
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Will Wright raises $5M for Syntertainment startup to blend reality and entertainment (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The creator of SimCity is back. Will Wright has cofounded Syntertainment, a new startup that has raised $5 million from investors, including Andreessen Horowitz and former Electronic Arts chief executive John Riccitiello.

Will Wright and Avi Bar-Zeev
Will Wright and Avi Bar-Zeev

In an exclusive interview with GamesBeat, Wright said the company will focus on the intersection of entertainment and reality.

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