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Digital game sales grow during the lull before the console launches

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

A wealth of data about the summer of gaming has appeared as NPD, SuperData, and Cowen & Co. all produced reports on the state of games during August.

SuperData Research said today that August produced $846 million in digital sales for U.S. game publishers, up 4.1 percent from a year ago. That positive news was paired with NPD’s report on U.S. retail game product sales, which rose 1 percent over a year ago, the first upswing in monthly video game retail sales since October 2011. Game software sales were up 23 percent from a year ago, exceeding expectations of 21 percent growth, Cowen & Co. said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.