Microsoft shows its Xbox One consoles are rolling off the production line

This picture could go down as the least sexy in video game history. But gamers may eat it up because Microsoft says these boxes contain production units of the Xbox One video game console, which is slated for a Nov. 22 launch in the U.S. and 12 other countries.

Gamers are a skeptical lot. So Microsoft evidently felt the need to prove that its Xbox One consoles are on their way to stores in advance of launch. Xbox’s Larry Hryb, also known as Major Nelson, posted the picture under the headline, “The first Xbox One consoles starting their journey.”

In the past launches of the Xbox and Xbox 360, the company had severe shortages, which meant that everybody who wanted a console couldn’t get one before the holidays. This time, Microsoft is competing against Sony’s PlayStation 4, so everyone who doesn’t get an Xbox One may buy a PS4 instead. That’s why early production is a good sign.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.